K-pop Star JL Promotes Korean Dairy in Manila Ahead of AHOF Debut

The worlds of K-pop and culinary excellence meet this month, as JL—the rising star of AHOF—is now the brand ambassador for Korean dairy products sold in the Philippines. The apex brand has appointed JL as the ambassador of the I LIKE IT. Korea MILK campaign. JL has been positioned to connect his influence on music and the cultural roots of his country of birth.

Bridging Cultures Through Taste and Talent

I first heard JL, a K-pop star from the Philippines. His voice captivated audiences on SBS "Universe League." This same appeal to international audiences gives him a new purpose to showcase the high-quality and diversity of Korean dairy products during the launch of the campaign's Manila debut. For JL, this opportunity is one that holds an emotional value. JL isn't just the brand, but he's also bridged two cultures.

A campaign with Global Ambitions

The campaign of the Korea Dairy Products Association isn't only about products—it's a look at Korean craftsmanship in the daily Filipino diet. As JL assumes his ambassadorship, he will host the events held at Robinsons Magnolia Mall (June 14–15) and the Manila Foods And Beverages Expo 2025. This is the first time for the brand's campaign in Manila and JL is expected to interact with K-pop lovers and curious foodies.

JL states, "I am so happy to be part of this meaningful campaign. Conveying the appeal of Korean dairy products in my hometown is truly special to me."

As an ambassador, JL isn't just promoting yogurt and cheese—he's also telling stories, encouraging people to be open-minded about food, and demonstrating how collaborations that are flavorful can create new traditions.

AHOF: The Next Wave of K-pop

While JL is assuming his ambassador duties, anticipation builds for the debut of AHOF. The group, which was formed through the intense reality series 'Universe League,' has already garnered attention as F&F Entertainment's next major artist. With EL Capitan producing their debut single and their debut album, expectations are high. This intertwining journey—promoting Korean dairy and preparing for a debut album—adds an extra level of excitement for food and music lovers.

Key Appearances on the Horizon

• Robinsons Magnolia Mall: June 14–15, the main campaign showcase
• Manila Foods And Beverages Expo 2025, World Trade Center
• "MyK FESTA" June 19, a sneak peek at AHOF live

These appearances aren't just fan entertainment—they are the synergy of a strategic plan that promotes both JL as a K-pop artist as well as an ambassador for culture for Korea dairy products.

More Than Music — A Fresh Brand of Influence

JL's dual responsibilities highlight the new brand of influence—one in which an idol's popularity isn't restricted to the stage, but can influence perceptions and markets across Asia. In a country where dairy is transforming from a new ingredient to a staple of the lifestyle, his advocacy could be an important turning point for Korean brands. The campaign draws on the Filipino desire to learn about international trends, particularly when they are backed by one of their own.

I've witnessed in person how Filipino fans get behind icons that are relatable to them. When a beloved artist like JL is introduced, the trust and enthusiasm increase exponentially. These emotional connections inspire the desire to discover new flavors and brands.

As the campaign unfolds, people are already searching on the internet to find "where to buy Korean dairy products in Manila". With JL as the head of the organization and AHOF debuting, the interplay between food and music in the Philippines is more vibrant and delicious than ever before.